The success of your business is largely dependent on the small business online marketing strategy that you decide to use. It is important for you to ensure that your business website is professional, engaging and relevant to the type of services and products that your business offers. This will create powerful impressions with potential clients and other players in the industry. For people to find your business on the internet, it is important that you understand their needs and expectations. Your home page should be designed to persuade clients the moment they open your website. 

1. Effective Search Engine Optimization

The home page of your website should be optimized for search engines. This will make it easy for major search engines to find your site and rank it appropriately. When your site has a high ranking, more internet users will visit your website when they make a keyword search using any search engine. Increased traffic to your site will lead to higher sales and more revenue for your business. 

2. A Customer-Oriented Home Page

When designing your home page and creating content to publish on it, you should always have the expectations of the customer in mind. The language should be professional and should be easy for the customer to understand. Understanding the needs of your customers is the key to having a brilliant home page. You may also consider professional copywriting for high quality content. All said and done, a home page should be all about your customers and not about you.

3. Professional and Creative Web Design

In order to succeed in small business marketing on the internet, you must work with professional web designers who can capture your vision and bring it to life. The design and layout of your home page should be appealing to internet users. It should create a good first impression because this always determines whether a customer navigates away from your site or stays on your website to check out what you have to offer. 

4. Easy Navigation and User Friendly Interface

Your website should be easy to navigate. All the links on your website should be displayed clearly and arranged neatly. When creating your website's interface, you should have the customer in mind. 

5. Attractive Headers

Part of your marketing strategy should be to cultivate interest and draw attention. One of the most effective ways of doing this is to use attention grabbing headers on your home page. 

6. Attractive and Relevant Images

Apart from helping with your SEO strategies and creating a visual appeal, images can also help you to generate a lot of traffic. Add captions, tags and resize images to reduce loading times. When editing images, it is important to ensure that they retain their original quality.

7. Meaningful Web Copy

Search engines and customers love web copy that is of the highest quality. Therefore, you must post relevant information to your website to boost your authority and credibility on the matter. 

8. Unbeatable Unique selling points (USP)

A USP sets you apart from your competitors. Potential customers want to know why they should buy from you and not other companies. The more benefits you offer, the more valuable your website will be to them. 

9. Walk the Talk

You need to be authoritative in your product niche. Offering the best products is just the first step. It is important that you establish validity in everything you that you claim. For instance, if you claim to offer the most affordable products and services, you should sell your products at discounted prices. 

10. Call to Action

Your conversion rates will be determined by your call to action. Ask visitors to your website to subscribe, sign-up, download something or buy an item. Be direct, motivational, compelling and clear in your call. 

All said and done, your home page should be able to convince potential clients to buy what they need from your website.
 


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